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Hooked by Nir Eyal
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan HooverWere you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal?...
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Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More –...
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for...
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Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks
It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during that week! Did you [related: see pronoun article...
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How to Win Arguments, Be Attractive, & More – Roger’s Picks
Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide...
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The Perfect Daily Routine, Landing Page Secrets, More – Roger’s Picks
We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the...
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Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks
Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.Want to boost your conversion rates? Use psychology. Ritika Puri...
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Be Awesome, from First Impression to Last, and More – Roger’s Pick
Feed your brain with this batch of recommended reading:My StuffOne of the most challenging aspects of being a marketer is setting product prices. There’s the practical side – what does the product...
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Neuromarketing Bats 1 for 6, Still Wins
Lack of validation of neuromarketing techniques in controlled academic studies has been a sore spot for years. Scientific claims don’t get much credence if they haven’t been published in peer-reviewed...
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Habit Summit 2015: My Deck, and a Surprise Takeaway
This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building...
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Neuromarketing Careers
Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at...
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